BAR MASTERS 2025 kicks off with an exclusive event and international guests from the global bar scene

Those wishing to take part in this year’s challenge can register until April 23

An official two-day event featuring some of the most recognizable names from the global bar scene marked the launch of the seventh edition of BAR MASTERS. One of the leading programs uniting the bartending community in the country, organized by Coca-Cola HBC Bulgaria, returns once again, promising even more inspiration, challenges, and exciting experiences from the world of cocktails. Over the years, the initiative has established itself as a platform for professional growth and creative development, with over 800 bartenders having participated so far, inspired to evolve their talent and unique signature behind the bar. Those who wish to join the program and compete for the title BAR MASTER 2025 can still register - applications remain open until April 23 at https://mybar.bg/barmasters/.

This year’s edition kicked off with a two-day event held on April 8 and 9 at The Purgatory, bringing together an inspiring community of dozens of professionals, exhibitors, and enthusiasts. To fully immerse themselves in the experience, guests at the opening event had the chance to taste signature cocktails at several themed bars - including a dedicated Martini Room and a pop-up bar. Among the special guests was Dickie Cullimore - Global Brand Ambassador for BACARDÍ and one of the brightest personalities in the bar culture world. Originally from New Zealand, Dickie is known for his memorable cocktails, boundless energy, and passionate commitment to the development of the industry, having spoken at prestigious events such as Tales of the Cocktail, Bar Convent, and Barometer.

The 2025 program will unfold across four main stages - the launch event and an online challenge on social media, followed by a series of pop-up bars during the summer months, a bartender camp at an international location, and the Bar Masters Grand Finale in Sofia, where the best among the cocktail masters will be crowned. This year’s first challenge has already been announced - to create a modern interpretation of a classic cocktail in the “Highball” category. Each bartender may develop up to three original recipes and share them on their social media, showcasing their creativity and signature style behind the bar.

This year’s prize pool has also been upgraded - the winner will receive a GiftCard worth 10,000 BGN, the runner-up will get 4,000 BGN, and the third place will receive 2,000 BGN, also in the form of GiftCards. Participants ranking from fourth to tenth place will receive a 150 BGN gift voucher for SBB.

Bar Masters 2025 promises another exciting year filled with inspiration, opportunities for growth, and meetings with leading professionals from both the global and Bulgarian bar scenes.

Once again, some of the most iconic global brands from the 24/7 portfolio of Coca-Cola HBC Bulgaria will support the contenders for the title Bar Master of Bulgaria. These include Schweppes, Finlandia, Bacardi, Martini, Jack Daniel’s, El Jimador, Brugal 1888, Highland Park, Jägermeister, and Caffe Vergnano.

Consume responsibly!
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