Community

“Run to help”

Sport is for everyone. Therefore in the past two years we were happy to take part in this charity initiative, running together with people with special needs, pursuing one goal – to cross the finish line together. 

“Football for the invisible children“

In 2023, we debuted the CONCORDIA CHARITY CUP charity football tournament and... we won it! But that is not what is important – the aim of the tournament is to help the social integration of disadvantaged children and young people through the power of sport and we are delighted to have contributed to this. For three consecutive years, we have been participating with two teams and having fun while helping a meaningful cause.

“The Cup of Business” 

We also showed our football skills at the Dimitar Berbatov Foundation's All Stars for the Cup of Business tournament. Our donations there replenish the development fund that supports outstanding Bulgarian children. 

Support at difficult times

We know that difficulties are part of life and the most important thing when something happens is how you react in response. We chose action both when the village of Karavelovo was flooded in 2022 and in 2023 when Berkovitsa suffered again from a flooded river and floods. We responded with financial support, donated water and refreshments, but we saw with our own eyes that the most valuable support was on the ground, when dozens of our staff rolled up their sleeves and worked side by side with local people to repair the damage from the disasters.

Charity Bowling Tournament

At Coca-Cola HBC, we put our customers at the heart of everything we do and are more than happy when we contribute together to meaningful causes. That is why in 2025, seven teams from the Coca-Cola HBC Family enthusiastically participated for the second consecutive year in the FANTASTICO Group charity bowling tournament #LendAHand at MegaXtreme Bowling. This year, the tournament is held in support of the Cedar Foundation.

For our team at Coca-Cola HBC, the smallest resource we invest in charitable initiatives is time, and the largest is our heart.

At the beginning of 2024, we donated over 400 different types of furniture (desks, chairs, and storage office equipment) to 14 schools across the country.

Charity Campaigns

We hold two themed charity bazaars annually in our office in Sofia - Christmas and March 1st.

In December 2024, we renewed the good tradition by bringing together the causes of 6 foundations under one roof and in just 4 hours our team supported them by purchasing items worth over 5,000 BGN. In 2025, we held the bazaar for 2 days of 4 hours each and managed to support a total of 7 foundations with almost 10 000 BGN!

We thank all our colleagues with big hearts who continue to prove that "One Santa Claus is not enough"!