Coffee is an integral part of Coca-Cola HBC Bulgaria's strategy to offer a beverage for every occasion, and Caffè Vergnano perfectly complements our existing Costa Coffee offering by enabling our customers to meet an even broader range of consumer tastes. At the same time, it is the ideal choice for those consumers who are loyal to the authentic taste of Italian coffee.
For over a century, Caffè Vergnano has been crafting a story that blends family heritage across four generations, the power of intuition, and the timeless presence of a cup of coffee.
In 2021, the brand began a new chapter in its development through a strategic partnership with Coca-Cola HBC, with Bulgaria becoming the first market in the group to offer the iconic Italian coffee to its customers.