Our Vision, Strategy & Purpose

Our vision, strategy and purpose

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OUR PURPOSE “OPEN UP MOMENTS THAT REFRESH US ALL” MEANS THAT IT’S THE MOMENTS WE OPEN UP THAT MATTER MOST.

Therefore:

  • We open up opportunities for our customers and partners.
  • We open up employees to their full potential.​
  • We open up life to experiences that refresh and delight.
  • And we open up the chance to make a difference in the world as one Hellenic.

 

OUR VISION IS TO BE THE LEADING 24/7 BEVERAGE PARTNER – GROWING WITH OUR CUSTOMERS BY ENSURING WE HAVE A BEVERAGE FOR EVERY OCCASION AROUND THE CLOCK

To deliver this, we introduced a new strategy in 2019, Growth Story 2025. This is built on five key pillars of growth, underpinned by Values that drive impact and guided by ambitious targets. 

We are devoted to growing every customer and delighting every consumer 24/7 by nurturing passionate & empowered teams of people while enriching our communities & caring for the environment.

 

OUR VALUES THAT DRIVE IMPACT

  • Customer First
  • We over I
  • Deliver Sustainably 
  • Make it Simple

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OUR PEOPLE

One of the main priorities of Coca-Cola HBC Bulgaria is taking care of the people and developing their potential, that is why we invest into building the best teams in the industry. We encourage a constant strive for development through enriching the functional knowledge and skills and development of leadership capabilities.