Coca-Cola HBC Policy to Tackle Food Loss
The food & beverage industry in Europe is part of a joint declaration on food wastage, Every Crumb Counts with the commitment to prevent edible food loss, to promote a life-cycle approach to reducing wastage and to proactively feed into European, national and global solutions and initiatives in this area.
We engage with a broad array of stakeholders for actions preventing food loss, i.e.
- Training employees to prevent food wastage and optimise production;
- Liaising with raw materials suppliers to ensure that our Sustainable Agricultural Principles and Supplier Guiding Principles are applied including that raw materials are produced to meet commercial and regulatory safety and quality standards;
- Working with supply chain partners to improve storage and transportation;
- Providing product storage instructions and freshness rules to customers as well as bestbefore-dates to consumers.