Coca-Cola Academy (Light) training at SoftUni Digital reveals the latest marketing trends and sustainable strategies

The Enrolment for the course, which is part of the #YouthEmpowered program, is open until 25 May

The Coca-Cola system in Bulgaria continues to support young people in their professional development and once again organizes the Coca-Cola Academy (Light) training. The free course is implemented with the assistance of SoftUni Digital and is part of the company's educational program - #YouthEmpowered, thanks to which for 7 years, over 25,000 young people have received valuable knowledge and advice for a successful career start from over 460 experts. The course is suitable for beginners as well as for all those who have some experience in marketing and speak English at a basic level. The course is designed to reveal the key trends in marketing and the intricacies of creating and implementing the strategies that develop the world's most popular soft drinks brands.

Enrollment for the Coca-Cola Academy (Light) is active and will run until 25 May, with the two-week course starting on 27 May. Those who sign up for the training will receive unlimited access to all lectures and materials and will have the option to watch them as they are delivered or on the record at a time convenient to them.

Coca-Cola Academy (Light) will kick off with the topic of the dynamics of online channel management, and students will learn what sets it apart from the traditional channel. They will then be introduced to the new product launch sphere. During this lecture, experienced experts from the Coca-Cola Country System will share the intricacies involved in the entire launch process - from the germ of an idea and its development - to the art of marketing strategy and the actual distribution of the product. The training will continue with the magic of added value and its role in driving sales both at the local point of sale and online. Finally, the subject matter experts will delve into the evolution of influencer marketing and reveal the influencer selection methods that are essential to building brand value and reaching the right audiences.

Those who decide to embark on the Coca-Cola Academy (Light) adventure will have the opportunity to gain knowledge from real professionals in the field, including Nelia Zlatanska - E-retail & FSA Key Account Manager, Vanessa Ivanova - Portfolio Development Executive, Georgi Mardov, who takes care of the development of business relationships with Coca-Cola HBC Bulgaria's partners in online trade, Brand Manager Anna Maria Svilenova and Petya Hristova, who holds the position of Social Media Marketing Manager.

Anyone who wants to enroll in the course and deepen their marketing knowledge can do so here.