CSR News

Coca-Cola HBC Bulgaria volunteers planted trees in South Park in Sofia

The Coca-Cola HBC Bulgaria team took part in an afforestation campaign in South Park in Sofia, planting 20 coniferous trees

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Among them are black pine and Weymouth pine, cedar, as well as Caucasian fir. The trees are a donation from the company, and their type and over 2 meters size have been agreed upon with the Sofia Municipality “Green System, Ecology and Land Use” Directorate to meet the park needs. With the number of trees planted, the company symbolically celebrated the 20th anniversary of its registration on the Bulgarian market.

Actions on afforestation and renewal of forest and park grounds are part of the long-standing volunteer program of the Coca-Cola System in Bulgaria “My Green City”. This year it marked its 16th edition.

The “My Green City” initiative is being held in support of Coca-Cola's global commitments to achieve the equivalent of 100% collection and recycling of every bottle or can sold by the company by 2030, and to become a carbon-neutral company by 2040.

As part of the previous editions of the campaign, the Coca-Cola team managed to landscape, clean, and improve several localities, forest spaces, and parks in our country. In their previous volunteer actions, the employees planted more than 7 acres of forests, collected more than 3,000 bags of waste from dozens of locations in the country, cleaned more than 30 km of coastal areas, transformed 10 public transport stops in Sofia into plastic collection containers and supported other public benefits initiatives.

Within the framework of “My Green City” every year different locations and causes are selected where the work of volunteers is necessary and useful in the overall care of the environment. Thus, in September of this year, 3.5 tons of plastic, paper, glass, metal, and textile waste were separately collected from 7 locations in Bulgaria and delivered for recycling. In the spring of 2023, the employees of Coca-Cola HBC also planted 40 ash trees in the inter-block space in the Trakia District in Plovdiv in support of the municipality's initiative to green the neighborhood.