Super-premium sparkling beverage brand Three Cents conquers the top bars in Bulgaria with summer freshness

The brand's product range in the country includes twelve offerings that can be found in selected premium establishments in the country

Bulgaria is among the first markets to exclusively offer the super-premium sparkling beverage brand Three Cents, following its successful acquisition by Coca-Cola HBC in 2022. The brand's product range in the country includes twelve fresh offerings that will be distributed by Coca-Cola HBC Bulgaria in selected premium bars in the country.

The brand was introduced to the Bulgarian market at three special consecutive events a few days ago. The special guest at the presentations in Sofia - on July 5 at 5L Speakeasy Bar, in Plovdiv - on July 6 at S.I.P.I., and in Varna - on July 7 at Kultura Speakeasy Bar, was none other than one of the four founders of the brand - George Tsirikos. He shared curious details about the history, philosophy, mission, and achievements of Three Cents over the years, and guests had the unique opportunity to enjoy the brand's original flavors and sample fresh cocktails featuring Three Cents.

"Our vision is to be the leading 24/7 beverage partner, providing the right products for every occasion and time of day. Three Cents is a super-premium sparkling beverage brand that has proven its benefits in nearly 40 markets, and we believe it is the perfect addition to our portfolio of sparkling soft drinks" said Hristina Georgieva, Marketing Director at Coca-Cola HBC Bulgaria, adding: "We are confident that Three Cents will reach its potential and contribute to the development of cocktail culture in our country in line with the growing consumer interest. The brand offers an extraordinary variety of fresh flavors that are sure to spark the imagination of bartenders for new mixology drinks as well as the senses of consumers in the country's premium venues."

The Three Cents brand was founded in 2014 by four professional bartenders united by the dream of the perfect drinks. George Bagos, Dimitris Dafopoulos, George Tsirikos, and Vassilis Kalantzis teamed up in their search for the perfect cocktail mix to create Three Cents, a product that perfectly complements drinks, creating the ideal cocktail mix. Since its inception, the brand has quickly established itself as a super-premium sparkling beverage suitable for both cocktails and stand-alone consumption and is now successfully present in nearly 40 markets. With its taste and credibility among leading bars and bartenders, the brand has earned numerous international accolades, including Great Taste Awards, Mixology Bar Awards, and Drinks International.

The brand's product range in the country will include eleven fresh standard beverages - Pink Grapefruit Soda, Mandarin & Bergamot Soda, Cherry Soda, Pineapple Soda, Sparkling Lemonade, Ginger Beer, Tonic Water, Dry Tonic, Aegean Tonic, Lemon Tonic, Plain, as well as one special sugar-free offering - Tonic Water Zero.