Coca Cola HBC Bulgaria Receives Prestigious “Best HR Team of the Year” Award at the 2025 BAPM Annual HR Awards

Coca‑Cola HBC Bulgaria has been honoured with the Best HR Team of the Year award at the 2025 Annual HR Awards organised by the Bulgarian Association for People Management (BAPM). 

The recognition further acknowledges the company’s long‑term commitment to people development, organisational culture, and responsible talent management practices.

“We are grateful for the recognition of our team’s consistent efforts to create an environment where colleagues can grow, stay engaged and deliver sustainable results. At the heart of everything we do is one of our core values - We over I - because we truly believe that teamwork and mutual support are what drive success forward. We are confident that a strong culture and continuous investment in talent are the foundation of the achievements we reach together,” commented Maya Tsankova, People & Culture Director at Coca‑Cola HBC Bulgaria.

The award follows another successful year for Coca‑Cola HBC Bulgaria, marked by a series of high‑profile recognitions, including the international Top Employer certification for the fourth consecutive year, first place at the Employer Branding Awards 2026 in the Employer Branding Strategy category, as well as a Gold Award in the “Investor in Society” category at the Annual Responsible Business Awards of the Bulgarian Business Leaders Forum (BBLF). The period was also characterised by multiple acknowledgements for the company’s innovative approach to talent development and the strong employee engagement in social and community‑driven initiatives. In parallel, Coca‑Cola HBC Bulgaria continues to invest in youth development through its educational programme #YouthEmpowered, which, since 2017 and with the support of 460 volunteers, has contributed to the training of more than 36,000 young people.

The People & Culture team plays a key strategic role in delivering the company’s priorities - from attracting and developing talent to building an engaging work environment and strong leadership capabilities. Through a people‑centred approach and consistent actions, the company creates the conditions for high engagement, unlocking potential and achieving sustainable business results. Coca‑Cola HBC Bulgaria actively develops partnerships with leading universities and invests in programmes for young talent development, including the Coke Internship Programme and the group‑wide International Leadership Trainee Programme, which prepare future leaders with international potential. A strong focus on internal culture and employee engagement remains central to success – the internal My Voice survey reports consistently high engagement levels, while initiatives such as BeWell Days support the overall wellbeing of employees.

The BAPM award once again reinforces Coca‑Cola HBC’s position as one of the leading employers in Bulgaria and the region, consistently investing in its people and fostering a sustainable and inspiring work environment.