Our people

Yordan Slavov: "The gin category became the key one during the summer"

The Coffee & Premium Spirits Business Director at Coca-Cola HBC Bulgaria answers the questions of Progressive magazine

Yordan Slavov, Coffee & Premium Spirits Business Director at Coca-Cola HBC Bulgaria before Progressive magazine

What is the trend, are summer spirits consumed on their own, in combination with a soft drink, or are they more often drunk as part of cocktails?

Cocktail consumption in Bulgaria has been trending upward for the past 15 years due to influences from abroad. Of course, Bulgarians maintain their identity by preferring neat drinks at home. While there's a difference in consumption patterns between cocktail bars and casual settings, the popularity of mixed beverages is growing.

Find the full interview with the Coffee & Premium Spirits Business Director at Coca-Cola HBC Bulgaria, discussing alcohol market trends, the cocktail revolution, and the significance of responsible consumption in Progressive magazine's latest issue or here.