Our vision and approach

Our vision: We want Coca‑Cola HBC to be the undisputed leading beverage company in every country where we do business.

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Our values

Everything starts with our values. They are what make us different and motivate, inspire and energies us to help us reach our goals.

  • Authenticity: we have deeply felt values, act with integrity and do what is right, not just easy
  • Excellence: we strive to amaze, with passion and speed
  • Learning: we listen and have a natural curiosity to learn
  • Caring for our people: we believe in our people, invest in them and empower them
  • Performing as one: we believe in the power of working together contributing in every interaction
  • Winning with customers: our customers are at the heart of everything we do
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Our people

Our people play a fundamental role in the sustainable growth of our business. Therefore, we are committed to recruiting, developing and engaging talent and encouraging a high-performance mindset across the business.

Our strategic framework

It all comes together in our strategic framework, driven by four strategic priorities: community trust, consumer relevance, customer preference and cost leadership.

Coca-Cola HBC strategic framework diagram
Our Play to Win strategic framework