Our vision and approach

Our vision: We want Coca‑Cola HBC to be the undisputed leading beverage company in every country where we do business.

Our values

Everything starts with our values. They are what make us different and motivate, inspire and energies us to help us reach our goals.

  • Authenticity: we have deeply felt values, act with integrity and do what is right, not just easy
  • Excellence: we strive to amaze, with passion and speed
  • Learning: we listen and have a natural curiosity to learn
  • Caring for our people: we believe in our people, invest in them and empower them
  • Performing as one: we believe in the power of working together contributing in every interaction
  • Winning with customers: our customers are at the heart of everything we do
Coca-Cola Ambassadors

Our people

Our people play a fundamental role in the sustainable growth of our business. Therefore, we are committed to recruiting, developing and engaging talent and encouraging a high-performance mindset across the business.

Our strategic framework

It all comes together in our strategic framework, driven by four strategic priorities: community trust, consumer relevance, customer preference and cost leadership.

Coca-Cola HBC strategic framework diagram
Our Play to Win strategic framework