The business model of Coca‑Cola HBC is at the heart of everything we do. It defines the activities we are involved in, the relationships we depend on and the goals we endeavour to achieve in order to create value for all stakeholders in the short, medium and long term.

We add value by…

Bankia production line
Production line in Bankia plant
  • Optimising our production infrastructure continuously….

Coca-Cola 750ml
  • Meeting evolving consumer preferences and operating a sustainable, responsible business in the communities where we work...

  • And manufacturing in a cost-efficient way to ensure that we produce responsibly and strengthen our profitability.

According to the socio-economic impact study of The Coca‑Cola System in Bulgaria, in 2015 we created EUR 283 million in added value to the Bulgarian economy through salaries, profit and taxes. Thus we account for 1 percent of the country's gross tax revenue. Our system has a 40 percent direct impact on employment in the beverages production sector of Bulgaria.

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How we share value:

  • Our business has indirect impact on 19 900 jobs and directly to 1 800 employees in The System.
  • EUR 12 million in taxes paid to the Bulgarian government
  • 1 job in The System of Coca‑Cola supports 8 other jobs in Bulgaria


Socio-Economical Impact of The Coca‑Cola System in Bulgaria in 2015, a report