Sustainability approach

Coca‑Cola HBC Bulgaria is one of the biggest manufacturers of soft drinks in the country and owns the exclusive right to bottle the products of The Coca‑Cola Company.

It is our moral obligation to be a significant investor with responsible commercial practices, a preferred employer, and a company sensitive to the environment that always takes into consideration the interests of the community. We, the entire team of Coca‑Cola HBC Bulgaria, are proud of our name. It is a synonym of a unique product as well as of a dynamic company.

Water bottle filling line

By reducing the quantity of water, energy and packaging used in producing each beverage, we add value to our business. We do this by reducing our costs in the short term as well as risks to our business’ long-term development and growth. The projects we bring to life help us be among the leaders in this area and make our employees proud to work at Coca‑Cola HBC Bulgaria. 

Coca-Cola HBC representative with a customer

Our business strategy and core values reflect the critical importance of creating shared value for employees, consumers, customers and communities. To achieve this, sustainability must be deeply embedded into our business. In our company, responsible behaviour and sustainable development do not end with the production of a Coca‑Cola bottle but they spread to the entire value chain – from raw material manufacturers through suppliers to the end customer and community at large. Our aim is to create value for every consumer and to be an agent of positive change in community and in the whole world.

Ultimately, our sustainability approach is translated into specific commitments that we aim to reach by 2020 or earlier.

To build trust with our communities, at Coca‑Cola HBC we recognise the importance of a comprehensive governance framework that reduces risk across the value chain. Where appropriate, this makes use of the benefits of being part of the Coca‑Cola system.

We are committed to strong corporate governance and leadership, as well as transparency in our disclosures. We regularly report on our progress against our ambitious strategies and long-term targets.