The mission of Junior Achievement Bulgaria is to educate and inspire young people to cherish free enterprise, business and economics so as to improve their quality of life. It encourages young people be active and proactive and prepares them to know how to accomplish their ideas in a competitive environment.

Junior Achievement Bulgaria is a strategic partner of the Ministry of Education and Science of the Republic of Bulgaria. The President of the Republic of Bulgaria, Rosen Plevneliev, was the patron of the Junior Achievement events "Manager for a Day" and "Rising Stars".