We truly believe that good companies offer excellent products, while the best ones strive to make the world a better place to live. This is our responsibility we take for society, the environment and everything around us.
Youth Empowered Programme of Coca‑Cola & Junior Achievement
This educational programme is set up in cooperation between Coca‑Cola and Junior Achievement to support youth development in Bulgaria. The programme aims to reduce the number of economically inactive young people in Bulgaria using educational modules, business case solving and mentorship.
My Green City
Coca‑Cola Bulgaria's largest environmental initiative shows how we can all contribute to a better environment. It focuses on afforestation and forest protection.
The Spot – Wake Your Body
Active Saturday is a national campaign to motivate people to be more active in their daily lives, with the goal of driving lasting change in society. It aims to attract a diverse range of people, regardless of age, gender or social status. Active Saturday — Wake Your Body is organised by Coca‑Cola HBC Bulgaria and BG Be Active.
Football tournament Coca‑Cola Cup
The Coca‑Cola Cup is the biggest football tournament for teenagers in Bulgaria and has been running for six years; more than 16,000 teenagers took part in 2017.
Sprite Graffiti Academy
Sprite Graffiti Academy evolved from the long-running Sprite Graffiti Festival and has been a space for graffiti artists to show their talent since 2003. Over the years, the event has been visited by over 25,000 people. The Academy focuses mainly on promoting graffiti art and educating graffiti artists through workshops with well-known names from the world graffiti community.
The initiative Crystal Clear is organised by the Bulgarian Soft Drinks Association with the support of Coca‑Cola Bulgaria. The initiative aims to unite the beverage sector around uniform rules and clear standards. The initiative also offers a programme for sustainable development in cooperation with the American University in Bulgaria.
Hot Meal programme, Bulgarian Red Cross
Coca‑Cola supports the Hot Meal initiative from the Bulgarian Red Cross which provides free lunch at school for more than 300 disadvantaged children.