The history of the world's favourite soft drink and the company behind it.
In Atlanta, Georgia, John Pemberton tried to create a refreshing drink to fight fatigue, faintness and headaches. The result was a syrup, which, after being mixed with water, turned out to be the most refreshing drink in the world. The drink was named Coca‑Cola.
Coca‑Cola production launches in Plovdiv, making Bulgaria the first country in the ex-socialist block to bottle the product. For the first time, the Coca Cola trademark is translated using Cyrillic script and features in various promotional campaigns.
The Bulgarian Government approves imports of Coca‑Cola concentrate for the next five years.
The Coca‑Cola Company opens an office in Bulgaria.
Production begins in Kostinbrod, Coca‑Cola's biggest biggest production centre in Bulgaria. The company receives the Investor of the Year award for the greenfield investment in Kostinbrod worth over USD 20 million.
2000 - 2002
Hellenic Bottling Company Athens acquires Coca‑Cola Beverages London JSC and establishes Coca‑Cola Hellenic Bottling Company (2000). The legal entity Coca‑Cola Hellenic Bottling Company Bulgaria AD is founded (2002).
The bottling company Clarina Bulgaria OOD consolidates its eight subsidiaries and merges them in Coca‑Cola HBC Bulgaria AD.
The company acquires Bankia, a mineral water bottling facility. More than 60 million Bulgarian Lev (BGN) have been invested in Bankia to date.
Coca‑Cola celebrates its 125th anniversary.
The Kostinbord plant celebrates 20 years of operation.
The One Brand Strategy launch unites the sub-brands of Coca‑Cola – in Bulgaria, Cocoa-Cola Classic and Coca‑Cola Zero – to one brand, with one identity and positioning.