Stakeholder engagement

We believe that in order for us to be successful and useful we need to take into consideration the opinion of all stakeholders and to address their needs.

Our goal is to create shared value along the whole value chain – from taking care of our employees, through partnership with our customers and suppliers, to satisfying the needs of our consumers and developing the community in Bulgaria. We regularly communicate with key stakeholders in order to have better understanding of their needs and the ways in which we can cooperate.

Stakeholder group How we engage
Shareholders and analysts Annual General Meetings, quarterly roadshows and results briefings, webcasts, ongoing dialogue with analysts and investors
Employees Sustainable engagement and values index surveys, quarterly CEO management calls, Annual Leadership Conference, employee communications channels such as intranet and internal social media, individual development plans, internal communications campaigns, community and active lifestyle projects, volunteerism, Employee Works Council, whistleblower hotline
Customers Regular visits, dedicated account teams, joint business planning, joint value creation initiatives, customer care centres, customer satisfaction surveys
Consumers Consumer hotlines, local websites, plant tours, research, surveys, focus groups
Suppliers Joint value creation initiatives, annual supplier conference, sustainable sourcing, Supplier Guiding Principles, packaging associations, whistleblower hotline
Governments and regulatory authorities Recycling and recovery initiatives, EU Platform for Action on Diet, Physical Activity and Health, foreign investment advisory councils, chambers of commerce
Non-governmental and intergovernmental organisations (NGOs and iGOs) Dialogue, policy work, partnerships on common issues, memberships of business and industry associations
Communities Plant visits, community meetings, partnerships on common issues, sponsorship activities, lectures at universities
The Coca‑Cola Company Day-to-day interaction as business partners, joint projects, joint business planning, functional groups on strategic issues, ‘Top-to-Top’ senior management