Bulgaria is the first launch European market since The Coca‑Cola Company acquired Costa Coffee last year
Costa Coffee’s Signature Mocha Italia Blend just one of the irresistible blends now available in Bulgaria to enjoy at-home on-the-go and at-work
Bulgaria is the first country in Coca‑Cola HBC’s 28-market strong Group to unveil a new range of Costa Coffee products to enjoy at-home, on-the-go and at-work.
Zoran Bogdanovic, CEO of Coca‑Cola HBC stated: This is an exciting move with an exceptional brand that continues to build the strength of our portfolio and business beyond the current crisis. We are delighted to be able to offer our customers an at-home Costa Coffee experience for their shoppers/consumers to enjoy. Building on the power of the Costa brand, we are working closely together with our customers in cafes, bars and hotels to offer Costa Coffee. This move reinforces the strength, breadth and flexibility of our portfolio and marks the start of our long-term growth plan to provide Costa Coffee, whatever and wherever the occasion across all our 28 markets.
Coca‑Cola HBC Bulgaria offering will consist of a wide range of Costa Coffee blends and formats as well best in class training, service and technical support. The full range of Costa Coffee products will include whole beans, roast & ground coffee – for the office, at home, restaurant and cafes. Although opening new franchise coffee shops is not part of these plans, current Costa Coffee franchisees stores in our country play an essential role in building and strengthening brand recognition.
Jill McDonald, CEO of Costa Coffee said: Costa Coffee’s mission is to inspire the world to love great coffee. Today’s launch with Coca‑Cola HBC will disrupt and redefine how and where people can enjoy coffee in our European markets, combining the marketing expertise, European scale and distribution credentials of Coca‑Cola HBC, with Costa Coffee’s expertise in coffee. The entire range, including our coffee pods and Ready-To-Drink coffee, have all been expertly crafted by Gennaro Pelliccia, our Master of Coffee and use Rainforest Alliance Certified coffee beans, used in all of Costa’s coffees across the world. Despite the challenging times we find ourselves in, we are very excited to provide consumers with new ways to enjoy a Costa, whatever the occasion.
Juerg Burkhalter, General Manager of Coca‑Cola HBC Bulgaria said: “As a company, it is our mission to always be close to our consumers and customers and to address all possible drinking occasions with our everlasting commitment to great products, a unique variety and superior quality. We are delighted to welcome this new addition to our 24/7 portfolio and to be the first market in the Coca‑Cola Hellenic Group to launch Costa Coffee. Opening-up this new chapter is a key moment in our 55-year-long presence in Bulgaria - Costa Coffee is a great and well-known, proud and passionate brand with a history rooted in craft that will surely resonate very well here - a country where the coffee tradition is well established.”
Founded in London by Italian brothers Sergio and Bruno Costa in 1971, Costa Coffee operates in 31 international markets, with over 2,700+ coffee shops in the UK&I and 1,200+ globally. We are the fastest growing coffee shop business in the UK&I and are proud to be the nation’s favourite coffee shop, having been awarded “Best Branded Coffee Shop Chain in the UK and Ireland” by Allegra Strategies for ten consecutive years (2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019).
Making a positive contribution to the communities we are part of its extremely important to us, both here in the UK and across the world. That’s why we established The Costa Foundation, a registered charity with the aim of improving the life chances of children in coffee growing communities by helping them access a safe, quality education. So far, the Costa Foundation has funded over 80 school projects and changed the lives of more than 75,000 children. We also have a UK-wide Community Programme, which enables our teams to volunteer their time to good causes locally and to invite community groups to make use of our welcoming space in store.
In 2011, Costa Coffee purchased Coffee Nation, which is now Costa Express. Today, Costa Express operates in nine international markets, with over 8,500+ coffee bars in the UK and more than 1,000+ globally. Proudly serving the same famous Mocha Italia blend found in stores, combined with fresh milk to create a delicious and warming cup of coffee on the go.
In 2019, The Coca‑Cola Company has completed the acquisition of Costa Limited.