Premium spirits

Coca‑Cola HBC Bulgaria distributes products from the portfolios of Brown Forman, Edrington Group, Gruppo Campari and Jägermeister in Bulgaria.

Brown Forman

Coca‑Cola HBC Bulgaria has been distributing products with the distinctive flavour of Brown Forman's portfolio in the Bulgarian market since March 2013. For the connoisseurs of quality whiskey, we offer the Jack Daniels family of products. The fans of the ice-clean cold taste of vodka have the opportunity to enjoy Finlandia and the wide product range we distribute in Bulgaria is complemented by bourbons with soft and balanced taste, Woodford Reserve and Early Times, as well as the Mexican Tequila Pepe Lopez.

As of April 2016, we distribute the full portfolio of Edrington Group for Bulgaria. The brands that we already successfully market in Bulgaria include one of the most expensive whiskies in the world, The Macallan, winner of two gold medals at the International Competition in San Francisco – Highland Park; Scotland's No 1 whisky Famous Grouse; and the Brugal, the most admired rum in Cuba and Spain.



Since 2018, we are distributing gin Bulldog and Bankes, part of Gruppo Campari's portfolio.

In 2018, Coca‑Cola HBC Bulgaria started the distribution of Jägermeister for Bulgarria.

Jägermeister is known to consumers with its unique taste. The most successful herbal liqueur in the world was created with a special secret recipe from 56 different natural ingredients: herbs, plants, roots and fruits, collected from all over the world, more than 80 years ago.