About our commitments
We want to provide the right products, responsibly, and to promote healthy and active lifestyles.
The Coca‑Cola Company announced four key commitments in 2013, which the Coca‑Cola system – of which Coca‑Cola HBC is a part – aims to achieve by 2020.
1. Offer low or no-calorie drink options in every market
To give greater choice, we are providing an extended range of diet, light and zero-calorie drinks in our portfolio. We have already reformulated many of our drinks to contain less sugar and fewer calories, e.g. Sprite and Nestea with Stevia (a herbal sweetener) now contain up to 30 percent fewer calories.
2. Provide transparent nutritional information, featuring calorie information on the front of all our packages
Communicating the calorie values of our products clearly and transparently helps people to make informed choices and to manage their overall energy needs. We make key nutritional information visible on front-of-pack labels on our bottles and cans. Guideline Daily Amount (GDA) labels provide at-a-glance information on calories, as well as on sugar, fat, saturated fat and salt content.
3. Market responsibly, including no advertising to children under 12 anywhere in the world
Obesity is a global concern; we make sure our marketing and sales activities reflect our responsibility to protect tomorrow’s future. This means taking the initiative – we do not purchase advertising directly targeted at audiences where more than 35 percent are children under the age of 12.
This policy applies principally to television, radio and print but also to internet and mobile. We are also vehemently opposed to direct commercial activity in primary schools.