Coca‑Cola HBC is a bottling partner of The Coca‑Cola Company and a member of The Coca‑Cola System, the most extensive beverage distribution system in the world.

The Coca‑Cola Company and its 300 bottling partners, including Coca‑Cola HBC, together make up The Coca‑Cola System. The System creates value for both customers and consumers, which makes it unique among businesses.

The sustainable growth of the whole System depends on the shared values and goals of The Coca‑Cola Company and its bottling partners, as well as on collaboration and support among all parties.

Coca‑Cola HBC & The Coca‑Cola Company

Coca‑Cola Bulgaria is the local subsidiary of The Coca‑Cola Company (TCCC). Coca‑Cola HBC (Coca‑Cola Hellenic Bottling Company) is a bottling partner of The Coca‑Cola Company. Thus, The Coca‑Cola Company manufactures and sells concentrates, bases and syrups to its bottling partners, owns the brands and is responsible for consumer brand marketing initiatives. Coca‑Cola HBC uses the concentrates and syrups to manufacture, package, merchandise and distribute the final branded products to its trade partners and consumers.

Coca-Cola Business model